PSR Digital Handshake: Meet Will Hoff

PSR Digital Handshake: Meet Will Hoff

  • PSR Brokerage
  • 09/25/24

Tell us about your past experience (where did you go to school, previous jobs, volunteer work, etc.)
I have an extensive background in marketing, having graduated from Sheridan College with an Advanced Diploma in Advertising & Marketing. During my studies and after graduation, I was fortunate to work on the marketing team for a luxury real estate company operating in Oakville and Port Credit, where I managed the teams socials and website, and fell in love with real estate. After leaving the real estate industry, I started and managed a small web design business focusing on manufacturing and B2B clients, overseeing their online presence and digital needs, alongside two other employees.

When I moved to Collingwood in 2019, I was eager to return to the marketing and investment aspects of real estate. I took on a role as a marketing director for a real estate team, became licensed, and have since fallen in love with living in South Georgian Bay. I now have 5+ years of experience in real estate marketing, and find it to be one of the most important parts of my real estate business.

When I'm not doing showings, writing offers, or helping market my real estate listings, you can find me exploring Collingwood, whether I'm running, swimming, or biking with the Collingwood Triathlon Club and training for triathlon races or Ironman 70.3's, or enjoying the local tennis courts, golf courses, and ski hills. It's hard to beat all of the outdoor activities here in Collingwood!


What is your favourite thing about your industry/job?
I have a couple of favourite parts of the industry.

On the buying side, it's the opportunity to build relationships with people and help them find a home or investment property that meets all of their needs. Building quality relationships and having the chance to continue to be friends with clients.

On the selling side, my favourite part is definitely the marketing and creative aspects. Focusing on digital marketing and advertisements, attracting buyers and showcasing a property's full potential.


Who stands out to you / do you most admire?
My colleague Chris Moffat-Lynch stands out to me and is someone I continue to look up to.

He has a number of more years in real estate under his belt than me, and has been able to find a balance of being a dedicated family man, while building a successful real estate business at the same time.


What is the career philosophy / mantra / inspirational quote that gets you through tougher days?
"Anything is Possible"
It's a mindset that helps me push through tougher days and motivates me to achieve my loftiest goals, in all aspects of my life and business, even when I may not fully believe it myself. It’s a subtle reminder that with focus and hard work, anything is achievable.


What is your theme song?
Being a big Michael Jordan fan it's got to be:
Sirius - The Alan Parsons Project


Describe your dream home in three words.

Welcoming, Functional, Waterfront


Where do you see yourself in five years?
I see myself here in Collingwood, and South Georgian Bay. Managing a few more investment properties, and continuing to provide my clients with excellent service, whether it is with helping buyers find the ideal home or helping sellers get the best value for their listing. All while enjoying all of the outdoor activities the area has to offer.


Where would we find you on a Friday night in Toronto?

On a Friday night in Collingwood, you can most likely find me wrapping up a tennis match at a local court with friends and heading to Northwinds Brewery for a bite to eat and a local craft beer.


When you’re not working, what can we find you doing?
When I'm not working, you can normally find me on a local tennis court, on the Georgian Trail running / biking, or down at Sunset Point swimming


Highlight so far this year and what you’re looking forward to this next year
The highlight of my year so far was completing the Mont-Tremblant 70.3 Ironman race, after months of commitment. I'm looking forward to participating in the Muskoka race next year alongside two of my clients, turned friends!


Email: [email protected]

Instagram: @homeswithhoff



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